He Makes $39K/Day Selling Fried Chicken Sandwiches

Thu, 11 Jun 2026 00:08:03 +0000

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Food was always the thing Joe Fontana couldn’t stop thinking about, even while sitting at a corporate job in California that made him miserable.

He spent years studying the restaurant business on his own: reading books late at night, listening to podcasts on repeat, and dreaming about opening something one day that actually felt meaningful. But when the chance finally came, it looked nothing like the plan he spent years building.

Instead of the fancy concept he imagined, Joe and his wife took a gamble on a simple chicken sandwich shop in Chicago. They sold their house, moved back home with a newborn baby, borrowed money from family, and opened Fry the Coop with barely any customers walking through the door.

There were moments where it felt like the whole thing might fail. Then slowly, people started showing up. One good review turned into lines around the block, and the little restaurant they poured everything into started growing faster than they ever expected.

In this episode, Joe talks about betting on yourself even when the timing feels terrible, why keeping things simple helped his business grow, and how a love for food and serving people completely changed the direction of his life.

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👉 Check out Joe’s business - https://www.frythecoop.com/

Timestamps:
00:00 - Start
00:49 - The best chicken sandwich you’ll EVER have
01:48 - It starts with perfectly prepped chicken
03:04 - “…I can’t forget friend chicken!”
04:19 - Not all heroes wear capes
05:19 - Time to “seal” the juice
06:25 - The first two hires
07:22 - Crafting the masterpiece
08:51 - Baptized by oil
10:51 - If we could turn back time…
11:40 - Crowd favorites
13:12 - Your story. Your voice.
15:24 - Let’s talk numbers!
17:39 - History in the walls
19:11 - Take 2 saved the day
21:08 - One sandwich away from your inbox
22:54 - 215 people and counting…
24:07 - Counting hearts, not heads
24:50 - Sell more with less
25:32 - You won’t find these anywhere else (promise!)
26:03 - The devil’s in the details
26:34 - The master and the apprentice
29:19 - As unique as it can get
31:09 - So… did Joe train Paul well?!
33:27 - Moment of truth
35:21 - Outro